An e-commerce web site is as different from an ordinary “brochure” web site as a sailboat is from a powerboat.
If any web site is to be successful, whether it is an e-commerce site or not, it needs to be designed with its specific purpose in mind. Make a real hash of an e-commerce web site, and your sales could literally dry up over night.
Unfortunately, your designer may not tell you this. Not because he or she wants to sabotage your business, but because he or she may not have enough experience to know better.
The Perils of a Global Market For Web Designers
The Internet has opened up business possibilities for web developers around the world. In a global marketplace, a web site designer in a small village in an underdeveloped country has just as much access to businesses needing to have a web site designed as a web designer found in a big city like Manchester does.
But does that village-based web designer have the same degree of exposure to the technicalities of e-commerce web design as a UK based designer working in Cumbria Web Design?
The answer to that question is highly likely to be “No”. It just obvious that the more exposure a web site designer has to all the big business environment, the more competent at e-commerce web design they will become.
A Cumbria, UK based, web designer will definitely handle more e-commerce web design projects in a week than a third-world designer encounters in a year.
But What About the Cost?
Many e-commerce business owners make the mistake of choosing a designer based upon cost. But that is highly likely to be false economics. Consider this scenario:
Suppose you get two bids for e-commerce web design. One from a web designer in Cumbria and one from some little village far away.
The Cumbria web designer bids, let’s say, $500. The villager bids just $50.
They both have a seemingly impressive portfolio; the decision is easy, right? Go with the lower bid and keep the rest of the cash in your bank account.
But here’s what you don’t realize. There are minute differences between bog standard web design and successful e-commerce web site design. It is likely the villager doesn’t understand those subtleties, and that’s going to cost you money.
There are powerful psychological influences at work when people are making a purchasing decision. And every single graphical element on your page, along with font types and sizes, colours and usability features like menu placement and the number of clicks between the product description and the shopping cart, all work together to accomplish just one purpose: Making the sale.
So, if you descide to chose the low bidding villager, instead of the rather more realistic Cumbria web designer, you may well end up losing sales due to low a low level of conversions.
Let’s say the villager delivers a 1% click-through, resulting in 1 sale per 100 visitors, and the Cumbria web designer delivers 10% because he or she understand the subtleties of e-commerce web design, who ended up offering the better deal?
I am sure you know the answer to that question.
When looking for a business that knows the answer as well then you will find a web design cumbria buisness at Mirefoot Web Design. They have the necessary subtilty to raise your conversion rates.
